Mine is Julia Roberts. I have no idea what her skin care routine is, but whatever it is, I just think that she is a natural beauty and she really represents women aging beautifully and gracefully. Obviously she has the advantage of starting out as a perfect human, but she looks like herself. I always think that you want a woman to look beautiful for her age, not younger than she is. The goal is not to look like you’re 20 for the rest of your life.
We’ll be a year in December. I think we really tapped into who our girl is, and she’s showing up, and she’s showing up at the pop-ups, and she’s showing up at Nordstrom and Anthropologie, and for us on our site. We’re grateful to have this opportunity because obviously there are a ton of clothing brands and we’re just constantly looking for ways to separate and stand out in this extremely oversaturated world of clothing brands.
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