SAN DIEGO – Small businesses have had to weather storm after storm the last two years. For Jessica Hainsworth, owner of Honest Thrift Studio & Garden Coffee, she had the unique challenge of launching a business in the height of the pandemic. Now two years after opening Garden Coffee, she is raising awareness of the importance of supporting local microbusinesses.
She said the greatest way to make sure these businesses remain a fabric of the community is to seek out and intentionally spend your money supporting locally owned stores. She said rent is sometimes cheaper in the more odd locations that are off the beaten path, so it might take extra effort to locate those microbusinesses. Hainsworth encourages other small business owners to remember to adapt with the challenges, saying the best course of action is to have a business plan– but be okay if that plan changes.
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