Samsung ViewFinity S9 first look: a sleek alternative to Apple’s Studio Display

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It looks the part of a high-end 5K monitor, but what will it cost?

— likely for a lower price — and LG’s high-resolution monitors. I had a chance to check out the ViewFinity S9 up close at Samsung’s First Look event here at CES 2023, and my first impressions were quite positive.

It definitely looks the part of a prosumer desk monitor. The design is premium, and having a matte finish by default is nice . And you get plenty of I/O around back: I count one Thunderbolt 4 port, three USB-C ports, and DisplayPort. The ViewFinity S9 can charge laptops at up to 96 watts. Samsung says the 27-inch display covers 99 percent of the DCI-P3 wide color gamut. As best I could tell by eyeing the screen, there’s no local dimming here. That’s not terribly surprising since it’s not present on the Studio Display or LG’s 5K monitors either, and this could potentially be using the same LG Display panel. We have not been able to confirm if it is or if it’s using something from Samsung Display, however.

Samsung’s representative gave me a simulated demo of the calibration process, which uses an app on your phone to optimize the ViewFinity S9’s colors. The real calibration tool will take around 15 minutes, from what I was told. When it’s done, you’ll see a report on color accuracy and other details.The big missing piece of this puzzle is price. Samsung hasn’t said how much the ViewFinity S9 will cost. Apple’s Studio Display starts at $1,599.


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