Today, the retailer opened a freestanding men’s store in the former Barneys New York location on Copley Place in the city’s Back Bay neighborhood. The 46,000-square-foot, two-level store more than doubles the selling space for men’s and will significantly increase its offering of the hot categories of ready-to-wear, accessories and footwear.
It also reflects the growing importance of the category for the retailer. As Marc Metrick, president and chief executive officer, said last month: “Our men’s business is booming. For the past several years, men’s has been a growing category for us across all channels and we have seen a consistently positive customer response.” Sources have said men’s wear has grown to represent 30 percent of the company’s overall sales.
It is those same categories that will be blown out in Boston. “We’re going to capitalize on the key opportunities we have in a market where we’re already dominant,” DiGiacomo said.
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