As reported, for the Hacker Project, Demna Gvasalia, creative director of Balenciaga, zeroed in mainly on the Florentine house’s iconic GG monogram canvas — which dates back to the ’60s, and transformed it with double-B logos. These appear on a range of bags that are otherwise near ringers for the Gucci ones. With humor and a wink to René Magritte, Gvasalia spray-painted “This Is Not a Gucci Bag” on the largest tote.
Retail prices range from $310 to $3,350. Some of the items at Saks include the Hacker Graffiti medium tote bag, the Hacker BB puffer, the Hacker Graffiti medium duffle bag, and the Hacker BB large belt. Tracy Margolies, chief merchandising officer at Saks, said, “We’re thrilled to partner with Balenciaga on the Hacker collection pop-ups to showcase one of the most anticipated collections of the year. Saks always strives to bring unique products to our customers and we expect the response to exceed our expectations.”
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