Launched as VKontakte in 2007 in St. Petersburg, VK offers music and other features of a social media platform. As of last month, it was theweb site in Russia, according Similarweb, a website tracking company. It is the second most-popular platform offering music in Russia after Yandex.Music.
In the first quarter, VK had 73.4 million monthly average users and a global audience of 100.4 million. The platform offers both an ad-sponsored model and a subscription service with 3.5 million subscribers, according to the most-recent data available. VK’s history of piracy is well noted. When VK emerged as Russia’s response to Facebook, it had a feature that Facebook didn’t — a tool allowing users to upload music tracks that immediately became available to all other users.
That feature was, arguably, one of the reasons why VK quickly became popular with younger users. However, it also made the social network an archenemy of international major labels who accused it of facilitating online piracy. A range of lawsuits were brought against VK, but the company stood its ground, claiming it had no technical capability to control user-generated content but was willing to remove any copyrighted content at rights holders’ request. The problem was that if a pirated music track was removed, another copy of it would be almost immediately added by another user.
Putin did not invade Ukraine. russians did
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