RTL Group, Singtel Launch European Smart-Ad Group

  • 📰 THR
  • ⏱ Reading Time:
  • 54 sec. here
  • 2 min. at publisher
  • 📊 Qulity Score:
  • News: 25%
  • Publisher: 53%

RTL subsidiary Smartclip and Singtel's Amobee will set up a joint venture, TechAlliance, to provide digital ad-targeting for European broadcasters and streamers.

United States Headlines News

United States Latest News, United States Headlines

The deal, which is still subject to regulatory approval, is expected to close in the first quarter of 2022.

“Addressable TV advertising offers huge growth potential for European broadcasters. The newly formed TechAlliance is a landmark partnership towards seizing this opportunity,” RTL Group CEO Thomas Rabe said in a statement announcing the new joint venture, which he said would set market standards across the European TV industry.

“TechAlliance is a major milestone for the advertising industry in Europe,” Amobee CEO Nick Brien said. “ giving advertisers programmatic access to the most expansive pool of addressable pan-European premium content, underpinned by privacy-compliant and future-proofed audience solutions. It gives broadcasters the ability to combine sales and technology to scale their operations – extracting the most value from their data and inventory assets.

RTL cited market studies predicting that long-term, so-called “addressable TV” could account for 30 to 50 percent of total TV advertising spend in Europe. In Germany alone, RTL said it is forecasting the addressable TV advertising market to grow to more than $582 million by 2025.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 411. in US
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

NENT Group To Adapt Roslund & Hellstrom’s Crime Novel ‘Cell 8’ As Viaplay Original, Sets CastCrime novel Cell 8 by Swedish authors Roslund & Hellström is being be adapted as a Viaplay Original by Nordic Entertainment Group (NENT Group). The gritty crime drama, centered on the subject o…
Source: DEADLINE - 🏆 109. / 63 Read more »

Liquid Media Group Teams With Slated On Predictive Analytics For Film & TVLiquid Media Group Ltd. has entered into a strategic partnership with film packaging, financing and distribution marketplace Slated, which will further enhance the analytics it’s able to brin…
Source: DEADLINE - 🏆 109. / 63 Read more »

National Group Denounces Sentencing of Oklahoma Woman for Her MiscarriageA national advocacy group for pregnant women spoke out on Monday against the sentencing of a 21-year-old Oklahoma woman to prison after she had a miscarriage. *pregnant people, bigots. PPact YWCAUSA MsMagazine write the Governor and express your concern. BrittneyPoolaw NativeAmerican NAPW ACOGAction Efforts too underway to appeal.
Source: WebMD - 🏆 709. / 51 Read more »

Frances’s Asacha Media Group Hires International Co-Pro Chief Maria Ishak From All3Media InternationalAsacha Media Group, the French production group formed last year by former Zodiak and Endemol execs, has signed up an All3Media International Senior Vice President as Head of International Content …
Source: DEADLINE - 🏆 109. / 63 Read more »

Nettwerk Music Group Taps Dan Medland to Head Australia and NZ ActivitiesThe independent Canadian company gets a foothold in the region with the appointment of Dan Medland to represent Nettwerk in Australia and New Zealand.
Source: billboard - 🏆 112. / 63 Read more »

BTS Tickets Popping Up on Reseller Sites as Fans Clamor for Seats to See Group in LAWith BTS tickets essentially sold out on Ticketmaster, fans are turning to sites like Vivid Seats, StubHub and SeatGeek to find seats to see the group in concert When Ticketmaster is screwing you twice! 🤣🤣🤣😒 This is so sad to those BTSARMY can't able to buy the tickets Same old story. Does TM still own that scalper site?
Source: RollingStone - 🏆 483. / 51 Read more »