“Inspired by Rosalía’s international influence that transcends music and continues to grow in the fashion industry, this campaign aligns with popular culture and highlights the most relevant global female artist of this moment,” the loungewear, underwear and shapewear brand said in a statement. “Expanding across both linear and streaming platforms, the campaign speaks to the brand’s continued focus on bringing its next generation of style offerings to new audiences around the world.
“Rosalía’s willingness to push the boundaries and experiment with her music and personal style has been a huge inspiration for me. This campaign is all about the energy and confidence that she brings to the world,” added Kim Kardashian, founder of SKIMS. “I’m especially excited that she’s wearing pieces from our best-selling Cotton Collection – they’re classic, cool and breathable everyday essentials that everyone feels good in.
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