Ron Popeil, inventor and king of TV pitchmen, dies at 86

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Ron Popeil died “suddenly and peacefully” Wednesday at Cedars Sinai Medical Center in Los Angeles, his family said in a statement. He was 86.

LOS ANGELES — Ron Popeil, the quintessential TV pitchman and inventor known to generations of viewers for hawking products including the Veg-O-Matic, the Pocket Fisherman, Mr. Microphone and the Showtime Rotisserie and BBQ, has died, his family said.

Popeil, whose father was also an inventor-salesman, built his ability to sell things as a young man in the open-air markets of Chicago, where he moved as a teen in the 1940s after spending his earliest years in New York and Miami. As his influence grew, he crafted an enthusiastic, guy-next-door presence that suffused the 1970s with commercials for such gadgets as the the Popeil Pocket Fisherman, a self-contained fishing apparatus, and Mr. Microphone, a then-groundbreaking wireless mic that was amplified through the nearest AM radio.Though Ronco Teleproducts went bankrupt in 1984, Popeil started from the bottom again and built himself and his company back up.

Popeil was constantly parodied in pop culture. He was sent up by Dan Akroyd in the early days of “Saturday Night Live” with his “Bass-O-Matic” sketch.

 

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