Roland Mouret Files for Administration

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After trying, and failing, to raise fresh funds, Roland Mouret‘s brand has filed for administration.

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Instead of staging a runway show, Mouret gathered members of the press — and his pals — together at a London hotel for the screening of a short film called “Terma,” a retelling of Odysseus’ tale from a female point of view.

Mouret commissioned and produced the film and gave the actress and co-director Magaajyia Silberfeld carte blanche to come up with a story encompassing women and diversity.The designer opened his shop on the platform in September 2020, and to mark the occasion, he screened a new CGI film called “No Show,” which he created with Amazon and which featured clothing but no models, and zero carbon footprint.

At the time, he described Amazon as “the next frontier” for luxury fashion online. “At the moment — in my gut — it feels so right. It’s part of the reset of the fashion industry,” he said.

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