Roku has agreed to acquire the programming library from defunct mobile video startup Quibi as it looks to bulk up its free, ad-supported Roku Channel hub.and Liam Hemsworth starrerwill continue to have a home despite Quibi's shutdown late last year. More than a dozen shows that were shot and completed for Quibi but not released before its shutdown will also be made available for viewers for the first time on Roku, which will distribute them in the U.S., Canada and the U.K.
"We are thrilled that these stories, from the surreal to the sublime, have found a new home on The Roku Channel," Quibi founder Jeffrey Katzenberg said in a statement. Roku has been aggressive about building its media business in recent years to decrease its dependency on sales of set-top boxes. The programming will help Roku build up the content offering of the three-year-old Roku Channel, where it aggregates programming from the various entertainment apps that live on its platform. The channel reaches nearly 62 million people, according to the company, and is a top 10 channel on its platform in terms of streaming hours and total active accounts.
Though Quibi became the butt of jokes due to its poor performance, several of its shows were nominated for shortform Emmys in 2020, and Antoine Fuqua-produced dramafrom the show."We think they created great content," says Roku vp programming Rob Homes in an interview. The executive adds that much of the programming"is going to be new to the overwhelming majority of viewers."
You’re tamagotchi will now have a home in your Zuni
I never watched a single thing on Quibi
I can’t wait. There’s one I need to see again. And I can’t wait for second seasons on some. I need a date! When will it be available
That sounds like a BFD!
People clearly didn’t watch them on Quibi, so why would they... eh forget it. 🤷🏼♂️
I was actually interested in some of these shows so that's good to hear!
Nobody wants any of this.
dead streaming
Nah, we’re good, this content can go! 🗑🚮
The price of a can of soda is also less than $100 million.
roku is for poor people
Did they actually watch any of it before they bought it?
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