Roblox is chasing older users for games and virtual concerts as it gears up for direct listing

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While Roblox has become a $29.5 billion company through a gaming app for kids, the company wants investors to know that older users are central to its future.

"We're increasingly appealing to an older user base," CFO Mike Guthrie said in the video. He said usage among people age 13 and older more than doubled last year and that demographic now accounts for 44% of daily active users.

But CEO David Baszucki, who started Roblox in 2004, wants people to stop thinking about the company as a gaming site and, rather, to consider all the ways the so-called metaverse can be used in entertainment, education and other types of live events. Baszucki said the company held its holiday party on Roblox, with some employees sticking to the main stage, others chatting in various locations, while a few chose to "hang out in the virtual bar."

 

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I have no morals when it comes to making 🏦. Pedoblox? Don’t care.

NFT's or no thanks! Games have changed!

my wild guess Intial price will be $150🤦🏻‍♂️🤦🏻‍♂️🤦🏻‍♂️. man i need to tell my kids no robux for the next few months.. daddy is buying Roblox company..

Ah yes, nothing says chasing adult users more than finding ways to filter out anything that can remotely be considered profane and having no way to turn this off

I suspect the older users have been around for a while on Roblox and it ain’t for the concerts...

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