A law firm hired to investigate gender equity concerns at NCAA championship events is recommending holding the men’s and women’s Final Four basketball tournaments at the same site.
The NCAA has fallen short of upholding its commitment to gender equity by prioritizing its cash cow Division I men's basketball tournament “over everything else,” according a scathing review released Tuesday after an uproar over how the association conducts its championship events.
and prompted apologies from NCAA executives including President Mark Emmert.In a statement, the NCAA Board of Governors said it is “wholly committed to an equitable experience among its championships” andcalled on Emmert to take urgent action. Coaches around the game applauded the review.
“I sure hope this report motivates major change!!!” Hall of Fame coach Tara VanDerveer of national champion Stanford said in a text message to AP.Big East Commissioner Val Ackerman,who wrote a paper for the NCAA in 2013 that put forward some of the same recommendations
, including a combined Final Four weekend, called the report a starting point.“I don’t think implementation will exactly be a snap, just given the cumbersome nature of the NCAA bureaucracy, but I hope this does inspire a sense of urgency about needed change,” she said. headtopics.com
The report noted disparities were not confined to this year’s tournaments and that the bedrock financial deal for the NCAA and its member schools is partly to blame: Kaplan said NCAA’s structure and systems “are designed to maximize the value of and support to the Division I Men’s Basketball Championship as the primary source of funding for the NCAA and its membership.”
NCAA revenues surpassed $1 billion in the year before the pandemic and almost $900 million of that was tied to the media rights deal with CBS and Turner for the men’s tournament.The women’s tournament, meanwhile, is part of a package with more than two dozen other NCAA championships that ESPN owns and pays about $34 million per year for through 2023-24. But according to an assessment done for Kaplan by a team of sports media and marketing experts, the women’s tournament will be worth between $81 and $112 million annually beginning in 2025.
The report criticized the NCAA for failing to recognize or prepare for that growth in value and said revenue generated by the men’s tournament’s media deal leads to that event being prioritized “over everything else in ways that create, normalize and perpetuate gender inequities.”
“We urge the NCAA to revisit with its media partners all broadcast rights agreements that include women’s basketball — specifically its contract with ESPN — as soon as possible to ensure the NCAA, the conferences, and the member institutions are being fairly compensated for the product our sport puts on the floor,” Women’s Basketball Coaches Association executive director Danielle Donehew said in a statement. headtopics.com
ESPN, which has been credited by some for helping grow the game by airing the women’s tournament exclusively since 1985, said it was reviewing the report.“ESPN is committed to continuing to work with the NCAA and other stakeholders in women’s basketball to enhance the NCAA Women’s Basketball Championship and grow the game at all levels, while elevating the overall exposure of women’s sports,” the cable giant said.
Officials at CBS and Turner Sports did not immediately respond to messages seeking comment.California women’s basketball coach Charmin Smith said the report brings to light disparities she has seen for years.“Yes, it’s positive for sure,” Smith said. “I think the NCAA is being called out in a number of ways recently and the NCAA will have to pivot and adjust in order to avoid even more lawsuits. It’s gotten to the point where enough is enough.”
Kaplan said running the Final Fours at the same site would allow for better cross-promotion of the events and for sponsors to be involved in each tournament. The report called it the “best available means to grow women’s basketball.”VanDerveer and Connecticut coach Geno Auriemma both said they weren’t sold on combining the Final Fours, but wanted to remain open to the idea.
“It’s worth a shot. It’s possible. It’s been done successfully with tennis and the Olympics,” Auriemma said. “Will there be enough coverage spread around that no one gets lost in the shuffle there? That’s the question.”Kaplan also recommended using the March Madness branding for the women’s tournament — something the NCAA OK’d a few months ago amid the tournament outcry — and expanding the field from 64 to 68 teams to match the size of the men’s bracket. headtopics.com
The revenue generated by the CBS/Turner deal is distributed back to schools by the NCAA, a large portion in “units” earned by conferences based on the tournament performance by individual schools. A similar distribution is not done for the women’s tournament, but Kaplan suggested using a similar model could prompt schools to spend more to improve women’s basketball programs.Read more: The Associated Press »
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because coat tails are the best way to ride into the final 4. next, they will force you to buy tickets to “the other one” just to see the one you came for. disgraceful When will the madness end !! Oh. I thought it meant that they played each other.
NCAA gender equity review recommends combined Final FourA law firm hired to investigate gender equity concerns at NCAA championship events released a blistering report Tuesday that recommended holding the men's and women's Final Fours at the same site and offering financial incentives to schools to improve their women's basketball programs. The review by Kaplan Hecker & Fink LLP had been highly anticipated. The firm was hired in March after the NCAA failed to provide equal amenities to the teams in the men’s and women’s Division I basketball tournaments, a situation that blew up on social media amid player complaints and prompted apologies from NCAA executives including President Mark Emmert. That makes sense. At least the NCAA wanted to investigate concerns. tokenCEO EKANardini
NCAA Undervalued Women’s Basketball Tournament by Millions While Prioritizing Men’s Tourney, Report FindsThe NCAA has undervalued its women’s basketball tournament by tens of millions of dollars while prioritizing Division I men's basketball and should overhaul how it operates and sells rights to the event, a new report found Gender equality only means a race to the bottom. We see it in sports and on the labor market. Basketball is the residue of our barbaric pagan past; the ball symbolizes a severed head. I still can't believe that real account manager exist I am so happy trading with Dorothy06056 i never took her serious because I taught she was a scam like others ,until my first withdrawal of $10,000 within just one week of trading! I am so grateful to her and i can't keep this I simply don’t believe this. They are a business and they are ALWAYS trying to maximize profits, from ANY sport. There’s no more money to make. I watch women’s sports when it involves my family, other than that, I don’t find it entertaining. I change the channel, as do many.
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