Reese's is launching a peanut butter cup without any chocolate

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Reese's latest iteration of its wildly popular peanut butter cup will be all peanut butter, no chocolate, Hershey has announced

Reese's latest iteration of its wildly popular peanut butter cup will be all peanut butter, no chocolate, Hershey announced on Monday. Reese's is putting pretzels in peanut butter cupThe Reese's Ultimate Peanut Butter Lovers Cup is made entirely of peanut butter, both inside and in the peanut butter candy-flavored outer shell.This is the first time in the company's 90-year-history that its peanut butter cups have taken chocolate completely out of the equation.

"While launching a Reese's Cup with absolutely no chocolate might come as a shock, we're giving the truest peanut butter fans something to go wild about," Margo McIlvaine, Reese's brand manager, said in a statement. Read MoreHershey, like other confectioners, relies on impulse purchases to drive sales. In the last year, the candy company has released peanut butter cups filled with pretzels and a peanut butter and chocolate Snack Cake it billed as a"mid-morning snack.

 

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Sir, that's just peanut butter. Jars of that exist already.

sam_vinograd Time for u to bo back to Russia as your job will be gone shortly !

It’s a Smoothie. The sibling of the Mallowcup. Been around forever.

Unpopular opinion, I like this because I don't like chocolate. I tolerate it when I eat peanut butter or various nuts with it.

It does not look inviting at all.

Will they still be offering the white chocolate ones? Hmmmm...

😱They are poison with or without the mold laden chocolate😬Hydrogenated vegetable oil, soy, emulsifiers, sugar, corn syrup, mold toxins🤢🤢🤢🤮 Inflammation = disease & ☠️

That’s so brave

Nope

Great! Hershey's chocolate tastes like vomit for a reason...

reeses Then: “You put peanut butter in my chocolate...2 great tastes that taste great together” reeses Now: “We put peanut butter in our...um peanut butter?” *Director of Research wanted Hershey Inc.

Hard pass.

No chocolate..no buy!

Soooo...we can just buy peanut butter. Somebody’s sales team needs to lay off the crack.

Great!

Then they can make a all chocolate cup so they can sell you both then you can eat them at the same time.

Did they suspend the Chocolate account as well?

sam_vinograd For some reason I find this fascinating...

When do they roll out the all-chocolate cups? 🍫

Is it cheaper?

Reese’s peanut butter cups are perfect! Why do they keep messing with them?!?

BASTARDS

Let me guess, black people were offended that they were being mixed in with brown people when it comes to the candy

I can hate it twice as much.

Nope...should’ve gone with a dark chocolate option instead.

NOW DO IT WITH JUST CHOCOLATE SO I CAN STACK THEM 👏👏👏

Reese's sucks. Fight me.

Nah, this is just Reese going back in time before chocolate is murdered, getting with that, thereby ensuring our chocolaty future. God speed reeses !

Nghiêm túc không vụ lợi, chân thành và thủy chung, nhẹ nhàng biết quan tâm.

Noooooooooo!!!!!! BLASPHEMY!

How long before someone calls this racist and tries to cancel Reese's? I bet it happens.

When do we March?

Nope. Why bother. 🤷‍♀️

Guaranteed someone will bitch its too light.....

Well, I guess the cancel culture is real. How do you cancel the chocolate?

Please tell me this is a bad joke.

Why. Why why why.

No chocolate....yuck!

la mot nguoi binh thuong thoi ,than thien, vui ve, chan that,

Very good for those allergic to chocolate.

Wait, what? Why? The perfect marriage in a reeses cup has always been chocolate and peanut butter.

Peanut butter...just shaped differently ..

NO! NO! NO!...Nope. Don't mess with the Reese's PBC's! It's peanut butter in chocolate cups. That's the way it is. Why do they always have to mess up what provably works? (I don't think 'provably' is a word, but I'm jus gonna mess wit the grammer) How ya like that, 'Reeses', huh?

Yes please!😁

This is absolutely absurd. I've never seen anything that's made me this irate in my life. God save us all

Why would they fk with a good thing?! Geez

The peanut butter is the best part, I am so happy about this!

I'd eat this 🤤

How redundant

I call that dipping my spoon into peanut butter and eating it. It doesn't have to shaped a certain way.

NOOOOOOOOOOOO

My niece asked, “Geez. Couldn’t they wait until after the Easter bunny filled his baskets?” 🥰

Now do chocolate only

sam_vinograd Then just give me a jar of Skippy and a spoon... 🙄

Baaad decision!

Umm...spoon and jar will do the trick.

This is supposed to appeal toour Aussie friends?

This has all the promise of 1985’s New Coke.

Um dark chocolate and peanut butter with less sugar please.

Jesus, even Reese’s is divided. Can’t anything get along?

I just bought six choc peanut butter eggs for my kids today. Good thing it might’ve been the last of them 🧡🧡🧡🤎🤎🤎

I would buy a jar of Jiffy if I only wanted peanut butter. This makes no sense.

Reese's has been too good to us not to get the benefit of the doubt. It doesn't sound great but they've never let us down.

Uhm, no.

Been waiting for this for 30 years

I’m having to take prednisone. I could literally eat 1000 Reeses right now. 😳

“New Coke”

kết bạn bốn phương( một phép thử nói lên tất cả:((

IM STOCKING UP

I mean I thought Hershey chocolate was notoriously bad so this might be a win with some

How much do you get paid to run these commercials disguised as 'news'?

sam_vinograd Some people like it raw...

🥴🤢🤮

Ah, that’s a no.

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Peanut butter already exists. Will it be as bad as the white chocolate covered pb cups?

Just a matter of time.

Best news of the last 2 years!

So it's the Reese's Pieces strategy, then.

reeses Missed opportunity! Peanut butter exterior, gooey chocolate fudge center!

The non-Reese’s pieces

Just say no.

Oh, how awful.

I think I’ll just buy a jar of Skippy

Please answer our Gov Cuomo poll question below 👇🏽

Sacrilege.

Never have I ever seen a company so hellbent on destroying a product... Reese's have been dead to me for years

Can’t wait til this gets spun as a racist candy since it doesn’t have any chocolate! Hurry up cancel culture,don’t want to miss this opportunity!

What did the chocolate say to get cancelled?

Hey reeses stop messing with perfection

It's about damn time

Nothing dark? Will they be canceled?

Fun way to report that you have a chocolate shortage.

Thanks for reporting that....

So Peanut butter shaped in to a cup.

So what why is everyone bitching about a candy 🤦🏼‍♂️

Imagine being upset about something you don't have to buy. It will probably be good considering Hershey chocolate is low-mid tier at best and only popular in the US.

This is weird.

Call the police...this is a felony!

Oh now they’ve cancelled chocolate what next the Easter Bunny

Stupid move. Watch sales plummet, say 'so long' to reeses Peanut Butter Cups.

I eat them for the chocolate 😄

No

look, I love candy corn and conversation hearts, and even I'm judging anybody who'd eat this

RACIST

might as well just bring a jar of peanut butter to work and dip with your fingers

'Your peanut butter, got into my peanut butter!'

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