Reebok Names Kerby Jean-Raymond Vice President of Creative Direction

📆 9/30/2020 12:58 PM
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.kerbito is assuming greater responsibility at Reebok.

The New York City-based designer and founder of Pyer Moss has been named vice president, creative direction for the sports brand. In this role, he will provide creative leadership and work closely with Reebok’s product, global marketing and development organizations to ensure consistency across all areas.

“I am thrilled to be evolving my role at Reebok and joining the leadership team as the head of creative direction,” Jean-Raymond said in a statement. “I welcome this opportunity to help invigorate the brand with new ideas, while also focusing on instilling a sense of social purpose into our work.” Reebok and Jean-Raymond have worked together for four years on the Reebok by Pyer Moss collection, a popular footwear line that, Jean-Raymond said in November 2019, sells out in minutes. Their work together led to Jean-Raymond winning Footwear News’ 2018 Collaboration of the Year Award and the 2019 FNAA Person of the Year Award. He recently took home the CFDA Award for Menswear Designer of the Year and Designer of the Year from Harlem Fashion Row this year.

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