Redefining Turmeric: Getting To The Root Of Its Appeal With Sana Javeri Kadri

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“If Americans are going to consume India’s oldest exported spice, I want to make sure that India is profiting off of it, especially the people growing it – the rest is up to the consumer,” says SanaJaveriKadri, founder of diaspora_co

Alleppey, or Alappuzha as it is also called, was once referred to as the Venice of the East by Lord Curzon, the British Viceroy to India from 1898 to 1905, and the turmeric available here was considered to be the gold standard of the Indian spice export market. Armed with this information, Sana Javeri Kadri set out to Alleppey in search of this precious commodity.

As a young woman raised in Mumbai in the ’90s, trying to find your footing in neoliberal America is no easy feat. Kadri found that as she encountered issues of race, class, gender and social status on a foreign continent, her own identity, which was being slotted into labels such as ‘queer woman of colour’ or ‘Asian American’ threw up big questions that she didn’t have any answers to.

Kadri might not be a fan of turmeric lattes but she is certainly no stranger to the immense benefits of this spice. And her beauty routine obviously reflects this. She has created what she terms the ‘millennial face gunk’, a home-made concoction of turmeric, raw honey, cornmeal and extra virgin olive or hemp oil that she says is moisturising, glow-inducing, exfoliating and cleansing all at once.

 

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