Like so many of us, I cringed when I heard CBS had greenlit a new reality show that turns activists into contestants who compete “to bring meaningful change to one of three urgent universal causes: health, education, and the environment.” And, if that’s not bad enough, they have to rely on wealthy celebrities—Usher, Priyanka Chopra, and Julianne Hough—to make the final call.
The media has an opportunity and platform to do so much better. And they should start by telling the stories of the people and communities impacted by the world’s most pressing issues—and how THEY, alongside dedicated practitioners like social entrepreneurs and non-profits, are changing the world. That includes celebrating the successes of women from emerging markets who have overcome poverty, created businesses, and now need venture capital investors to help scale them.
Particularly since 2020—as the world has literally fallen apart, and the global population has turned toward digital mediums—the cracks have been opened. No, scratch that. They’ve experienced a major earthquake. And those deep rifts need to be refilled with something better.
So, if the media is listening: DO YOUR PART to shift the narrative. And that includes telling a different story around the role women can play in changing status quo philanthropy and impact investing. Tell the stories that matter. Mackenzie Scott showed us all how it’s done. But it’s not just her story that needs to be shared.
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