Rauw Alejandro, Tainy, Nicki Nicole, Yandel and Lex Borrero Will Judge New Netflix Music Competition ‘La Firma’

The winning artist will secure a deal with Neon16, Tainy and Borrero’s company.

Netflix

1/21/2022 7:35:00 PM

Netflix 's ‘La Firma’ hopes to find the next big urban Latin star, with help from some big names

The winning artist will secure a deal with Neon16, Tainy and Borrero’s company.

. Applications close March 14 with filming slated to take place between March and April in Miami.“Our goal has always been to bring Latin culture & talent to the forefront and we are excited to do so with this show,” said Borrero in a statement.“The hottest music in the world is coming from Latin America and from Latin voices. This is a powerhouse team behind ‘La Firma’ and we have no doubt it will appeal to Spanish-speaking audiences around the globe,” said Propagate co-CEOs

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here . Applications close March 14 with filming slated to take place between March and April in Miami. “Our goal has always been to bring Latin culture & talent to the forefront and we are excited to do so with this show,” said Borrero in a statement. “The hottest music in the world is coming from Latin America and from Latin voices. This is a powerhouse team behind ‘La Firma’ and we have no doubt it will appeal to Spanish-speaking audiences around the globe,” said Propagate co-CEOs Ben Silverman