Ralph Lauren Opens New Flagship, First Hospitality Experience in Milan

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.RalphLauren has a new home in Milan – complete with a bar and restaurant that is likely to become one of the hottest tickets in town.

— and perfectly reflects the aesthetics of the designer, both in terms of the range of product available and how it channels his distinctive style.

He characterized the new store as “warmer [than the previous one], not glass and steel, and timeless. I believe in this spirit of timelessness, in something that goes on forever and I think people want this, too. We want newness, specialness, but we also want something that feels warm.” “I believe that the home collection is part of living,” he continued. A collection is “not just clothes, not just food — it’s not one without the other. We live our lives every day and if we’ve developed a sense of style in home and food, we’ve done the job. I love the mix of life.”

Located on the ground floor, The Bar at Ralph Lauren, with its warm oak wood elements and turn-of-the-century character, has an intimate feel, and opens directly onto the rear garden for outdoor dining. The facade walls and those looking onto the garden are in a muted yellow hue, contrasting with green shutters. The garden is also another hidden gem that is typical of several storied residences in Milan, where privacy and understatement are highly valued.

A Ralph Lauren store should “make you feel like you want to go to the bar and go upstairs, [to do and see] things I always loved, and wished I could do as a young boy, to be part of a world that I didn’t know that well, and to be able to add to it,” he continued.

 

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RalphLauren Sounds like the new hot spot in town

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