Racial Pay Gap Between Black and White Influencers Is 35 Percent, New Study Reveals

And faced with systemic realities and other odds that aren’t stacked in their favor, what begins as an unequal playing field for influencers of color, according to the report, can become an “unbridgeable opportunity gap.”

Seventy-seven percent of Black influencers fell into the microinfluencer tier where the median income was less than $28,000, compared to 59 percent of white influencers who fit within this tier. Within the microinfluencer category, half of Black creators fell into the lowest income tier compared to just 27 percent of white creators.

“I know from year to year, whether you’re running the same type of campaign or not, budgets change, things change but when it’s the same brand, through the same platform — because they were using an influencer platform — and you have the same deliverables, why is the price so drastically different?” she posed. “That’s why we’re doing this. That’s why this pay parity study is so incredibly important.

MSL has committed, among other things, to develop an Influencer Pay Index that would track all influencer pay through its Fluency platform with the aim of becoming “the benchmark for industry principles.” “I think the next step, and what we need to see taken, is how brands really intelligently engage in conversation and create real meaningful relationships with their loyalists, with audiences and potential audiences and even part-time audiences,” Littman said.

MSL_USA And if you're mixed race, what's the rate?!

Omg, there are waaaay less people interested in black people.

blkgirl_in I’m always shocked but never surprised 🙄

No surprise there. I hope someday someone can find a way to expose all of these social media platforms who push down black creators in the algorithms to get less views too.

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

U.S. embassy in Tokyo warns of 'suspected racial profiling' by Japanese policeThe United States Embassy in Tokyo on Monday warned in a tweet of incidents of suspected racial profiling of non-Japanese by Japanese police.
Source: Reuters - 🏆 2. / 97 Read more »

You Can Now Have Mariah Carey’s AmEx Black Card & New York ID, Thanks To MSCHFFrom the makers of Lil Nas X’s Satan Shoe and Grimes’ Met Gala Sword comes Mariah Carey’s wallet as trading cards.
Source: NylonMag - 🏆 697. / 51 Read more »

Sandra Bullock opens up about the challenges of being a white mom raising Black childrenThe mother of two opens up about the joys and fears that come with parenthood. NAACP
Source: TODAYshow - 🏆 389. / 55 Read more »

Beauty and Fashion Sites That Popped Over Black Friday, Cyber MondayA Similarweb online traffic growth analysis shows SkinStore soared above Estee Lauder, while IT Cosmetics, Hollister and Reebok top charts.
Source: wwd - 🏆 24. / 68 Read more »

A white man shot his Black neighbor in Missouri, claiming self-defense. Neighbors tell a different story.Tensions are building in a small, rural community in Missouri over the death of a Black man shot by his neighbor in a trailer park. Black man living in trailer park? That’s problem right there, black man wanting to be white so badly he moves into trailer park. But he’s from Philippines, And doesn’t know in U.S. that lowly white trailer park whites are superior to most accomplished Blacks. Funny some neighbors’ name were mentioned in news report but a killer has immunity. If he forced his way in, he deserved it.
Source: YahooNews - 🏆 380. / 59 Read more »