has revealed its fall premiere dates and, despite a regime change and absence of its highly regarded scheduling exec, is keeping things status quo.its strategy to focus on a staggered rollout to avoid the clutter of Premiere Week, ABC is staying the course and will launch its fall season the week of Sept. 20. The Disney-owned broadcaster, now also overseen by Hulu’s Craig Erwich, will launch its Wednesday comedy lineup featuring its Lee Daniels-producedupdate on Sept. 22.
Premiere Week historically was targeted for late September in a bid to work with advertisers as kids returned to school. In the Peak TV era, however, networks have begun to shift to more of a year-round schedule rather than spending millions in marketing dollars to competing with north of 30 shows in the same window.
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