calling on Merriam Webster and Oxford English Dictionary to update their definitions of “black” from associations with negativity. But notably, the campaign has also partnered with nine beauty brands, including Maybelline, NYX Professional Makeup, and Ulta Beauty, to create limited editions of some of the industry’s most iconic products that honor Blackness. “I could have done this without products.
Even with the many initiatives that launched last year, the UOMA Beauty founder feels that there’s still too large of a gap. “What we have now is a lot of incubators and a lot of mentorship programs because the Black community is way over-mentored and completely under-invested,” she explains. “Everybody wants to mentor Black kids, but no one wants to invest in them.” And when there are grants for Black founders, they’re typically in the range of $5,000 to $10,000.
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