Private Policy's Fashion Muses Are Breaking Beauty Ideals

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'They each represent their own uniqueness and break the singular traditional beauty ideals in their own ways.'

Unsurprisingly, the challenges posed by the pandemic and restrictions on travel made it difficult to cast the models, but Qu was set on making sure the casting reflected what this collection was all about."The concept of SS2021 is about embracing diverse and inclusive beauty, so we really were persistent on finding the right group of people and did not want to compromise the message because of the pandemic," she said.

But thanks to some persistent outreach through channels like Instagram DM's, online submission forms, asking friends of friends and casting calls, the designers were able to conduct a proper search for their"Aphrodites." Having the photoshoot and videoshoot done in two cities — Shanghai and New York — was another challenge as they had to combine the photos and video footage from two locations with 12-hour time difference.

In the end though, the duo was able pull it off in the nick of time to coincide with NYFW."We are so lucky to find the models, or more so, our muses," Qu added."They each represent their own uniqueness and break the singular traditional beauty ideals in their own ways." She continued:"Because of the uprising of xenophobia towards Asians during the pandemic, as Asian designers, we pledge to support our community. Keisuke Asono, Yifu Hu, Ruijie Ba, and Huizi Xue were cast both in Shanghai and New York. They represent the new generations of Asian youth, who embrace their heritage and claim space in the fashion industry globally, not as a stereotype but as a real individual.

 

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