Existential questions that only could be thought up after getting high in your parents basement, including, but not limited to, "Is nature out there or in here," "Does 'cloud' make you think of data or sky," and "Can something be truly new" are printed over the
images of models wearing the debut collection from Miuccia Prada and Raf Simons as co-creative directors. The ads then ask viewers to answer these pressing questions over on Prada's website."If tomatoes are a fruit then isn't ketchup a smoothie? Answer at prada.com,"
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