, the 25-year old rapper, musician and model, is the definition of a self-starter. Also known as"Poster Man" and"Poster Boy" in Manhattan's Lower East Side music and fashion scenes, Drummond may now be an icon of the neighborhood, but it wasn't always this way.
As evident with his moving and poignant track,"No Options" and its surreal visual premiering today with, Drummond pens a song for the dreamers like him, as its lyrics pay homage to his humble beginnings and fierce, undying dedication to his craft.Filmed in Monmouth County, New Jersey, the visual opens with Drummond wandering through a field, envisioning architectural blueprints for his future while singing about making his dreams a reality.
Poster Man is then seen in a digital"cage" as he sings about people trying to put him in a box, and then behind bars, as he tells a story about self-discovery, strength and learning to rely on himself. He is seen dancing around the field as a hazy effect falls over the camera. His intense, fast rapped verses over smooth keyboard notes make for a contrasting sound that is amplified by a recurring image: the blueprint sketch of a house that isn't yet built.
Drummond holds this idea in his hands before skateboarding through cities of his own imagination, looking straight out of a dystopian sci-fi film, dressed in all black, a la Neo from. He is also seen standing on a moving airplane and skating underneath Saturn, while singing and rapping about not chasing fame. Instead, he's looking for a place of consistency, and a way to help his mother financially and those close to him., when paying artists for their work is more important than ever.
Drummond elaborates on the meaning of the track and visual."The song is basically about never giving up on your dreams and to always be true to yourself." He continues,"The title, 'No Options' is derived from the fact that some have no other choice but to work their asses off to get where they need to go in life."
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