Poster Girl Is the Celebrity-Loved Fashion Brand Fronting the Return to Party Dressing

  • 📰 POPSUGARFashion
  • ⏱ Reading Time:
  • 74 sec. here
  • 3 min. at publisher
  • 📊 Qulity Score:
  • News: 33%
  • Publisher: 68%

You've probably seen it on your favorite celebrities.

United States News, United States Headlines

While it may seem like the brand cropped up overnight, Poster Girl launched back in 2017, when the idea came to Francesca ahead of a big night out:"We were getting ready and it was like a lightbulb moment — 'why are we not doing a brand together!?'" Capper tells POPSUGAR."Naturally, we wrote the ideas on the back of a receipt and started designing the following morning – hangover included.

The coveted brand has all the ingredients of a viral success: equal parts innovation, trendiness, and not totally unaffordable, with a celebrity backing from the likes of Kylie Jenner, Dua Lipa, Doja Cat and more. Take a page out of Poster Girl's virtual archive, and you'll see Capper and Somerville know well how to deliver experimental designs while remaining true to their aesthetic. The brand launched with an emphasis on chainmail, a textile the designers manipulate expertly (their early collections included zig-zag hemmed skirts, ruched tops, and even embroidered chainmail designs).

It was two of these shapewear styles along with Poster Girl's Jessica Dress that Kylie Jenner would don on Instagram at the top of the year after her stylist sent in a custom order, that would set the brand up for unprecedented momentum."We really weren't expecting her to wear three of our outfits in a row," Somerville says."Things definitely went crazy for a while.

The collection, which launches early next year, welcomes a number of new categories, rounding out the brand with separates to take the eclectic dresser beyond a night out. It's Capper and Somerville's first stab at shoes. Additionally, the collection zeroes in on blazers and sees an evolution of its trousers. More familiar styles to the brand also receive updates; shapewear dresses and biker shorts appear now with large, fishnet-like cutouts.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:


Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

The Charismatic Shoes Collection That Every Girl Should Own!A fashionable Shoes Collection is also important for having a fashionable wardrobe. Shoes are the chicest part of the
Source: Fashionisers - 🏆 399. / 53 Read more »

Lily Collins Unveils a New French-Girl Fringe.LilyCollins unveils a new French-girl fringe that's *chef's kiss* lilycollins Been slightly obsessing on how much you remind me of PJ Harvey and vice versa and I don't know why.
Source: VogueRunway - 🏆 705. / 51 Read more »

Dad charged with felony neglect for death of 2-year-old girl found in river's debris fieldJeremy Sweet was also charged with unlawful possession of a syringe and being a habitual offender, Bartholomew County Sheriff Matthew Myers said. abortion could have stopped this I know we all probably must have heard about Bitcoin but don't know how it works, I tried it in a week ago by a man who recommended me to Derrick_Jones39 on Twitter he guides me through and i made a return of $10500 after a week of trading, connect with him Words can neither qualify how helpful your guidance and advice has been . I am forever grateful for your support .Thank you AMBREY__MARCUS_ I just received a profit of $234,000 in my bank account. thank you very much
Source: Newsweek - 🏆 468. / 52 Read more »

Tiffany Boone Becomes Lafayette 148 Brand AmbassadorThe celebrity appears on the brand's holiday campaign and series with women in the arts.
Source: wwd - 🏆 24. / 68 Read more »

Teen Vogue: Fashion, Beauty, Entertainment News for TeensThe latest on fashion, beauty, celebrity style, entertainment, teen issues, videos and more from TeenVogue magazine on Fashion starts here. ramakrishnannn Wow, I cannot wait 😍 ramakrishnannn so proud of her ramakrishnannn I CANT WAIT 3
Source: TeenVogue - 🏆 481. / 51 Read more »

a brief history of britney spears and fashionThis is a story about a girl named Lucky who loved Uggs.
Source: i_D - 🏆 32. / 68 Read more »