While it may seem like the brand cropped up overnight, Poster Girl launched back in 2017, when the idea came to Francesca ahead of a big night out:"We were getting ready and it was like a lightbulb moment — 'why are we not doing a brand together!?'" Capper tells POPSUGAR."Naturally, we wrote the ideas on the back of a receipt and started designing the following morning – hangover included.
The coveted brand has all the ingredients of a viral success: equal parts innovation, trendiness, and not totally unaffordable, with a celebrity backing from the likes of Kylie Jenner, Dua Lipa, Doja Cat and more. Take a page out of Poster Girl's virtual archive, and you'll see Capper and Somerville know well how to deliver experimental designs while remaining true to their aesthetic. The brand launched with an emphasis on chainmail, a textile the designers manipulate expertly (their early collections included zig-zag hemmed skirts, ruched tops, and even embroidered chainmail designs).
It was two of these shapewear styles along with Poster Girl's Jessica Dress that Kylie Jenner would don on Instagram at the top of the year after her stylist sent in a custom order, that would set the brand up for unprecedented momentum."We really weren't expecting her to wear three of our outfits in a row," Somerville says."Things definitely went crazy for a while.
The collection, which launches early next year, welcomes a number of new categories, rounding out the brand with separates to take the eclectic dresser beyond a night out. It's Capper and Somerville's first stab at shoes. Additionally, the collection zeroes in on blazers and sees an evolution of its trousers. More familiar styles to the brand also receive updates; shapewear dresses and biker shorts appear now with large, fishnet-like cutouts.
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: Fashionisers - 🏆 399. / 53 Read more »
Source: VogueRunway - 🏆 705. / 51 Read more »
Source: Newsweek - 🏆 468. / 52 Read more »
Source: wwd - 🏆 24. / 68 Read more »
Source: TeenVogue - 🏆 481. / 51 Read more »
a brief history of britney spears and fashionThis is a story about a girl named Lucky who loved Uggs.
Source: i_D - 🏆 32. / 68 Read more »