Positive TV messaging about coronavirus safety protocols and vaccines in both scripted and unscripted series can help save lives by persuading ambivalent and resistant viewers to follow recommended public health guidelines, according to a virtual panel discussion presented by USC Annenberg’s Hollywood, Health & Society, in partnership with the WGAE and WGAW, on Wednesday.
Currently, coronavirus-related deaths are projected to reach more than half million by March, spurring the urgency to engage Hollywood to spread a “Be A Protector” public health message, according to the panelists. Instead, the panelists preached that television scenes and dialogue should strive to affirm hesitant groups by educating them and emphasizing their humanity.
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