Roman Grandinetti has worked with just about every name in music and fashion, from Travis Scott to Alexander Wang. His experience at the marketing agency Cnnctd has brought him to all corners of the cultural world, but he still felt one frontier he needed to conquer: food. Thus, Regina's Grocery was born, a deli co-owned between Roman and his mother Regina, meant to sit on the nexus of art, community, and culture.
I grew up in Brooklyn which a lot of these social clubs and deli-esque environments were always around. When they started to disappear, I had an extreme interest in them and an extreme interest in food. I own a marketing agency which is what pretty much funds all this stuff called Cnnctd. We did marketing for everyone from Travis Scott, Bob Dylan, Alexander Wang I’ve worked with everyone, everyone in fashion. I had an office—the office was essentially a social club.
The city overall, it’s expanding so much that theres so much less ground that isn’t touched. For something like this business, you need to go to a neighborhood that’s still developing, still had room to grow, and also needed what you were offering.
For the creatives, it feels like they’re walking into their family. I would say 60% of these people are not from the area and my mother has become their second mother. Aside from that, because of my background, the place has become a backbone. I’ve done a collaboration with Curtis Coulis , I’ve done a collaboration with Jordan, I’ve done numerous collaborations with local artists. They all have their two cents with the store, they’ll do a collaboration sandwich.
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