Pinterest’s New Creator Tool Aims to Boost Sales Commissions

Pinterest is getting serious about boosting its shopping powers. On Tuesday, the company unveiled a new tool that lets multimedia content creators make their Idea Pins shoppable and earn money from affiliate programs.

“Pinterest is like a massive catalog with hundreds of millions of Product Pins uploaded by retailers, ingested through a partnership with Shopify, and saved by pinners,” the company said in a blog post Tuesday, referring to its partnership with Shopify last year. Given that it has more than 478 million global monthly active users — a 30 percent year-over-year growth — and reaches 41 percent of U.S. internet users monthly, that’s a massive potential fount for commerce.

“People come to Pinterest to shop, and that propensity increases with Idea Pins — in fact, we found Pinners are 89 percent more likely to exhibit shopping intent on products tagged in Idea Pins than on stand-alone Product Pins in other shopping surfaces,” the company said. Perhaps to keep them engaged and enthusiastic, the company also revealed that it’s been working on a way to let influencers disclose the paid partnerships for their branded content. Creators who want to tout these relationships can add the brands to their Idea Pins. Once a brand approves a given tag, the pin then features a “Paid Partnership” label.

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