Pinterest Debuts Shopping List, Pop-Ups and Global Expansion

Pinterest’s evolution from mere inspiration to inspired shopping took another step forward on Monday with the arrival of a new Shopping List feature and an upcoming online pop-up-style event, along with the global expansion of shopping to more regions.

While the somewhat lofty notion of fostering inspiration has always been a north star for the platform, Shopping List looks like a more concerted effort to focus on the more practical facets of shopping. Shopping List launches in the U.S. and the U.K. first, with Australia, Canada, France and Germany to follow later this year.

The Goods by Pinterest will feature limited-edition, exclusive products by emerging brands in the U.S., UK and Canada. Courtesy image In other words, Pinterest is taking the human inspiration that’s always been fundamental to its platform and applying it to shopping strategically as a commerce strategy.

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