Pinduoduo’s strategy sows further seeds of doubt

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China's Pinduoduo rocketed to relevance by challenging Alibaba. After policy crackdowns and rising costs, it’s expected to swing back to a quarterly operating loss. CEO Chen Lei would benefit from looking beyond farming for additional growth, says ywchen1

Quarterly revenue at Chinese e-commerce company Pinduoduo is expected to grow 87%, to 26.6 billion yuan , from a year earlier, according to analyst forecasts compiled by Refinitiv. Its adjusted operating loss in the three months ending Sept.

30 is expected to widen from a year ago, to 617 million yuan, after generating a profit in the previous quarter.FILE PHOTO: The logo of Chinese online group discounter Pinduoduo is seen next to its mobile phone app in this illustration picture taken July 17, 2018.

 

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