Pernod Ricard mulls price hikes in U.S. post tariffs

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The boss of Pernod Ricard said on Thursday that trade tariffs that will apply to...

FILE PHOTO: Alexandre Ricard, Pernod Ricard Chairman and CEO, speaks during an interview with CNBC on the floor at the New York Stock Exchange in New York, U.S., September 5, 2019. REUTERS/Brendan McDermid/File Photo

PARIS - The boss of Pernod Ricard said on Thursday that trade tariffs that will apply to single malt Scotch and Spanish wine from Oct. 18 will have a “significant” impact on Pernod Ricard in the United States. Chairman and CEO Alexandre Ricard told Reuters in a telephone interview that Pernod Ricard USA could have to raise prices to make up for the tariff hikes that will impact brands such as Glenlivet Scotch whisky and Campo Viejo Spanish wine.

Ricard also told Reuters he had “no particular indication” that activist investor Elliott had exited Pernod’s share capital.“We never comment on the position of our investors...We are pursuing a constructive dialogue with Elliott as we do with other investors,” he added. New York hedge fund Elliott Management said in December 2018 it had spent around 930 million euros a stake of just over 2.5 percent in Pernod Ricard. Elliott has called on Pernod Ricard to raise profit margins to bring them more in line with larger rival Diageo (

 

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