Pernilla Nyrensten Became The First Female Founding CEO On The Stockholm Stock Exchange Since Its Inception 160 Years Ago

We targeted 3 to 500 friends and families through paid ads on Facebook. I communicated with the customers in the same way I used to sell at my father's stores. It was the same tone of voice. It was authentic.

I am obsessed with our customers' satisfaction. I asked many questions, and I listened to what our customers wanted. It was very organic, and our customers shared their opinions and started to follow us. How did you learn and overcome the retail operations, supply chain, and customer service challenges while building this brand from the ground up? We first went to a Swedish agent since we didn't have production volume to go factory-direct.

It was a huge success. We discovered a life hack that became our best practice for online advertising, and we've been told that our 'do-it-yourself' style videos even inspired content creation strategies at Facebook's Silicon Valley HQ. We rely on our data and customer reviews to predict next season's assortments. We think and create only long-term value, sustainable and multifunctional products. We think about how many times you can use the product.

We started in Sweden and the Nordic countries, and we grew into Germany and greater Europe. Today, Germany is the largest market for RevolutionRace, and we just launched on Amazon USA.The outdoor hiking activities have grown tremendously through Covid. Did you see your business ride with that wave? This fiscal year, we grew by 132%. In Q4, which is April to June, we grew by 152%, and we saw many other e-commerce players losing sales.

Congratulations!

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