“People Underestimate the Power of Fashion”—Ib Kamara on his BFC Honor and Making Memorable Fashion Imagery

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Ib Kamara, the Sierra Leone-born and London-based stylist, is being honored with the Isabella Blow Award at the British Fashion Council’s The FashionAwards on November 29th.

Italia have little to do with fashion’s 2021 headwinds—camp, glamour, or celebrity—instead reading as sincere, emotional, and honest, like documentary photography of a world that doesn’t quite yet exist.

That’s sort of the point. When we speak on a video call, Kamara gets most excited thinking about the future. “I think people underestimate the power of fashion and the power of an image—it can completely change your perspective,” he begins, retelling the story of his arrival in Europe and the harmful way the Western world portrays Africa in imagery. “I didn’t realize what poverty was until I moved to Europe. I was quite happy with what I had because I didn’t know any other life.

Not many in fashion would be so excited to encourage the next gen who will one day take their jobs. Consider it another testament to Kamara’s deftness and expansiveness. Plus, like all the greats before him, he’s got an even bigger plan: “I want to make films, I want to make furniture, I want to be expressive in different forms.”

 

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