Pausing Your Show? New AT&T Ads Will Start to Roll (EXCLUSIVE)

Stop. This might be a good time for a commercial. Consumers are increasingly resistant to sitting through a traditional commercial break, but what if they were given the option of watching a commercial during breaks of their own? AT&T’s Xandr ad-tech unit has begun selling a new version of what has been called a “pause [...]At Xandr, the ad-technology firm that is part of AT&T, the time to start talking about the advertising of the future is now.

Movistar Plus is betting once more on the re-branding of original Spanish content via “spin offs” wrapped in higher production values and an identity of their own. A bet which had worked previously on “Velvet Collection” and most likely will again with new production “Merlí: Sapere Aude.” In the last few years, a clutch of [...

“Parasite” director Bong Joon Ho sat down for his first U.S. late-night appearance on “Late Night With Jimmy Fallon” Monday night. The director, who received best director and best original screenplay Globen Globe nominations with co-writer Han Jin Won, plus a best foreign language nod Monday morning, did not give much away about the film’s [...]SPOILER ALERT: Do not read if you have not yet watched “Crisis on Infinite Earths: Part Two,” the “Batwoman” episode of the 2019 “Arrowverse” crossover.

time to cut the cord ATT

Fuckin Pied Piper

Missing the point that no one wants to sit through commercials any longer. Marketing this as the consumer having a choice is ridiculous.

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