The company is launching a bundle that includes both Paramount+ and
, at two different price points: a $9.99 plan that includes Paramount+’s ad-supported tier, and a $12.99 tier that includes the premium ad-free tier.The company previously offered a bundle of CBS All Access and Showtime through Apple, at a $9.99 price point. It ended that offer earlier this year, however, ahead of the launch of Paramount+.
Bundles have become a popular strategy to boost streaming subscribers, with Disney’s “Disney Bundle” of Disney+, Hulu, and ESPN+ starting at $13.99 being perhaps the most well-known example. HBO Max includes something resembling a bundle with HBO, Max Originals and Warner Bros. Films, while Spotify has partnered with both Disney and ViacomCBS to launch a bundle of Hulu, Showtime and Spotify at a steep discount for college students.
A Paramount+-Showtime bundle would include the former CBS All Access content, a slate of originals from Showtime and the former Viacom channels, and original movies likeThe discounts, while steep, ultimately serve to drive subscriber growth, with the goal of retaining subscribers or raising prices down the line.
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