has announced the launch of its latest women’s collection, which is inspired by the colours of the wilderness and the great outdoors.
The photoshoot for this collection perfectly captures the contrast between feminine styling and the rugged mountain backdrop. Contemporary artist Filippo Minelli has created a series of other-worldly images for this campaign with the use of brightly coloured smoke grenades, which create a dream-like vision.
Dusty Yellow, Holiday Green, Silver Pink, PJS Orange, Nocturne Purple, and Scarlet Red are the six new colours for this season. These hues are offset by the neutral browns of the terrain and rockscape that can be found in both nature and Parajumpers’ AW ’21 Collection. Standout pieces include the staple Gobi bomber, the mix’n’match Jada and Galen, and the delicate Reloaded and High Fill Power Series. The bold Holiday Green Pia Leather and red Leah puffer round out the collection.
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