Pantone's 2023 Color of the Year revealed — and it's unexpectedly bright

12/3/2022 8:00:00 AM

Pantone's 2023 Color of the Year is ...

Pantone's 2023 Color of the Year is ...

Pantone has spoken. The color that will shape the year ahead is...

color that will shape the year ahead is — drum roll, please — Viva Magenta.They Are Wearing: Paris Fashion Week Spring 2023 The fact that participants in Pantone’s color association studies consistently consider reds to be exciting and dynamic is another plus.Saks Fifth Avenue According to Eiseman, there was little debate over this year’s color.Embed< iframe src="https://www.

The global color authority reveals its Color of the Year every December, and its 2023 choice, announced Thursday, is a vibrant relative of the red family.Described as"a nuanced crimson tone" that balances warm and cool, Viva Magenta is"an unconventional shade for an unconventional time," Pantone said in a statement unveiling its pick.And we do."Powerful and empowering, it is an animated red that encourages experimentation and self-expression without restraint; an electrifying, boundaryless shade.While I would hesitate to call Viva Magenta entirely gender-neutral , it’s not saddled with too many pieces of cultural baggage." Pantone said of this year's choice.It gives us the energy to balance what has happened and where we are going in the future,” she said.Credit: Pantone "Brave and fearless, (Viva Magenta) is a pulsating color whose exuberance promotes optimism and joy," the statement added." "Three years deep into a pandemic, facing a war, an unstable economy, social unrest, supply chain breakdowns, and mounting climate change, we need to heal," it adds.

"Powerful and empowering, it is an animated red that encourages experimentation and self-expression without restraint; an electrifying, boundaryless shade.Playing to a color-appreciative crowd, Pantone hosted the big reveal Thursday night at Art Basel in Miami.Pantone also described the 2023 choice as a “nuanced color,” more complicated than some of their previous selections, like the." How colors change the way we think, feel and consume The company went on to describe the color as"audacious, witty and inclusive of all." The Pantone Color Institute's choice is intended to reflect the latest trends across sectors including fashion, beauty, technology, design and home decor.The technology-driven Artechouse has created “the Magentaverse,” a multisensory collaborative exhibition with Pantone that features immersive rooms inspired by Viva Magenta, that will open to the public Saturday for a limited run in Miami.It also serves as something of a mood ring, with shades chosen to capture the zeitgeist.It was majestic, beautiful, moving.The Pantone Color Institute's choice is intended to reflect the latest design trends and the wider zeitgeist.To bring all of this to fruition, Pantone and its creative partner Huge hatched a design experiment to delve into the push-and-pull between new technology and human creativity.

Credit: Pantone In years characterized by uncertainty, this has often meant colors that soothe, calm or uplift.Amid the ongoing pandemic, Viva Magenta represents reassurance, confidence and connection in a world trying to get back on its feet, according to Laurie Pressman, vice president of the Pantone Color Institute.The key visual was designed partially with artificial intelligence.Where my eye only picked up green and white, his lens was able to capture all these other colors, including those fugitive rays of magenta."We are living in quite the unconventional time.The only thing that has become conventional is the unconventionality of it," she told CNN during a video call.“We felt this was a great color to do that with."While there have been so many things that have played into our thinking, so many things that have influenced and impacted what's taken place and the changes we've had to make, there's no doubt that the overriding influence has been Covid.(I hope it’s these shoes by The Row , though I am guessing it will be something much more affordable.

" "As virtual worlds become a more prominent part of our daily lives, we look to draw inspiration from nature and what is real," said Leatrice Eiseman.This crimson is also similar to carmine red, which is rooted in cochineal dye and was one of the first dyes to come entirely from nature, Eiseman said.Credit: Pantone Inspired by nature Leatrice Eiseman, executive director of the Pantone Color Institute, said the hue was inspired by the natural red dye derived from small insects called cochineals."As virtual worlds become a more prominent part of our daily lives, we look to draw inspiration from nature and what is real," Eiseman said in a press statement, adding:"Rooted in the primordial, Viva Magenta reconnects us to original matter.With consumers increasingly interested in parting ways with synthetics and returning to nature (not only as a retreat) “to color our clothing and our world around us,” Pantone felt that spotlighting one of the brightest dyes made perfect sense, she said.Sometimes we’ll see red, other times we’ll get pink.Invoking the forces of nature, it galvanizes our spirit, helping us to build our inner strength." Cochineals, the small insects that inspired Pantone's color of 2023.“No matter what happens in the world — it exists and is still out there.

Credit: Huge This year's announcement is accompanied by a new Miami exhibition that opens to the public Saturday.All of our market picks are independently selected and curated by the editorial team.Dubbed the"Magentaverse," it explores the"dynamic between Artificial Intelligence and human creativity" through interactive rooms featuring visual, auditory and tactile experiences linked to Viva Magenta.“But at the same time, we are looking towards the future with the Magentaverse, an unexpected, exciting universe.Color boost: How vivid hues in your home can lift your mood Pantone is known for creating the Pantone Matching System, which is used to identify and match colors in industries such as printing, graphic design and fashion.It has named a color of the year annually for more than two decades.What is going to come from this unleashed creativity? Viva Magenta celebrates that idea.The company is no stranger to unconventional picks: In 2016, it chose a gradient made from two shades, Rose Quartz and Serenity, to reflect a year defined by shifting discussions around gender.

In 2020, it picked not one but — Ultimate Gray and Illuminating (a vibrant yellow) — to capture both the resilience and optimism shown during the first year of the pandemic.As for the public’s thirst for color, Eiseman said, “There is such complexity in our lives that colors become more complex.Last year Pantone picked a periwinkle hue called , marking the first time the company manufactured a new shade for the title instead of delving into its archive.Search.Simply, if we start to examine color more and the undertones, we’re so fascinated by it that it takes it out of the realm of childhood, when you looked at primary and secondary colors.

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In Ahvaz, a father killed his 17-year-old daughter, and to prove that he was jealous, he left the body in a sheet in front of the Sheikh's house! Islamic laws consider a man to be the owner of his wife and daughter, so he will be released from prison in a few months! MahsaAmini Love it. Beautiful color. ♥️👍

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Magenta Gets Its Energizing MomentPantone’s Color of the Year for 2023 — Viva Magenta Pantone 18-1750 — is all about strength and optimism.⁠ Love the theme behind the color!

What Does Pantone Color Of The Year Say About 2023?When you look at Viva Magenta, Pantone's color of the year, sometimes you'll see red, other times pink. That’s perhaps a good way to look at 2033: an unknown time, shaded with both promise and risk.

How and why Pantone picked 'Viva Magenta' as its 2023 color of the yearAfter much research and consideration, the Pantone Color Institute has revealed the color of the year for 2023. It calls Viva Magenta 'an unconventional shade for an unconventional time.' Sounds like it will be an accurate selection for where we are headed. TMobile will it be!?

Pantone Color of the Year 2023: Viva Magenta takes annual honorsPantone, the company that creates and guides color as we see it in many consumer goods,...

The Pantone 2023 Color of the Year is bold and very ’90sThe world’s color authority has spoken, and this year, the smoke that wafted up from the Pantone conclave was tinged a deep, pinkish red: All hail Viva Magenta, Pantone’s 2023 color of the year. Internal Twitter docs show that Congressional Democrats called for MORE censorship from Twitter, told them 'The First Amendment isn't absolute.' mtaibbi THIS in light of what is taking place in real time RIGHT NOW? tonedeaf Why post this when there are stories like the HunterBidenLaptop that are being talked about? Not exactly a slow news day...

Introducing Pantone’s 2023 Color of The Year—Welcome to the Magentaverse!Pantone has identified its Color of the Year for 2023 and that color is 18-1750 Viva Magenta. You'll recognize it from Vogue's November cover or Jennifer Lopez. Can't they even smile? Just a little? No