festival. The deal brings top entertainment news brands together with an expansive digital and in-person platform for festivals, conferences, markets other live events.
“It has been an incredibly tough period for small businesses, SXSW included,” said Roland Swenson, CEO and co-founder of South by Southwest. “When Jay Penske approached us with an interest in becoming a partner, it was a true lifeline for us. Both of our companies share a passion for producing high quality content that helps shape modern culture, so this feels like a natural alliance.
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