Owners of Fortuny Plan Development of Storied Brand

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The Riad brothers have appointed an artistic director for the brand, Alberto Torsello, who has created a new showroom in Venice.

The showroom is located on the Giudecca island in the storied building that also houses the factory set up by the Spanish artist, set designer and inventor Mariano Fortuny in 1922. The manufacturing plant is still active and produces around 25,000 meters of fabrics a year — deemed appropriate by Torsello for the artisanal and luxury positioning of the brand.

The Riads have been busy strengthening the company for its next chapter. “Fortuny deserves to be here forever, to reflect the importance of the artist that revolutionized the world of fabrics, With a laugh, Riad did not deny the challenges Venice poses in terms of costs and practical operations, but he underscored the influence of the arts and culture of the city, “where the East and the West meet.”

The company does not work with stock, fabrics must be ordered and are delivered in around three months, retailing at between 300 and 450 euros a meter. Appointments to visit the showroom must be booked in advance.

 

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