Opinion | The NBA's show of concern for human rights is just that: a show

,"Nobody cares about what's happening to the Uyghurs, OK? You bring it up because you really care, and I think it's nice that you care, the rest of us don't care. ... I'm just telling you ... a very hard, ugly truth. Of all the things I care about, yes, it is below my line."If Palihapitiya were just some random hedge fund manager, his comments may have gone unnoticed, or he may have been labeled just another verbose tool.

The NBA’s public relations staff has promoted the phrase “Black lives matter,” but the league’s silence on China has made it a punching bag for Republicans and Democrats itching for a new Cold War with China, especially Republicans who hate the NBA and its players for promoting racial justice. Palihapitiya saying the quiet part loud reveals the kind of callousness that NBA franchise owners must carry in their hearts to exercise silence in the face of such injustice.

While not speaking in an official capacity, Palihapitiya is giving voice to the only reason NBA owners could have for their silence: that the Uyghurs don’t matter enough for them to speak up. The dilemma the NBA finds itself in displays, yet again, the pitfalls in self-promotional and selective justice-speak. The NBA says it is committed to social justice everywhere — apparently except in China, its No. 1 profit partner. This hypocrisy doesn’t only harm the public image of the NBA.

But the NBA has more than just a China problem. Several members of the NBA’s billionaire class of franchise owners have made the league look hypocritical because their business interests are at odds with the league’s social justice pretensions.

EdgeofSports Money, it's always money.

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