An arms race is under way that will deeply affect America’s future. It’s not about next-generation nuclear weapons or hypersonic missiles. Instead, it’s a struggle between Republicans and Democrats over who has the best political data. In this emerging digital age, elections hang in the balance.
The fight for data dominance began in 2004, when the Bush re-election campaign pioneered microtargeting. This uses survey results and consumer information to identify individual voters up for grabs and determine what motivates them,...
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