Opinion | Here's where 'The Activist' went wrong

, the organization spent about $17 million in production and consulting expenses to put on its festivals and related events in 2019. Another $14 million was spent on its other awareness campaigns surrounding extreme poverty. This isn’t exactly chump change.

There’s nothing inherently wrong or shady about the model that Global Citizen embodies, nor is it alone in utilizing it, and my intention isn’t to pick on it exclusively. A vast swath of the nonprofit industry — and it is an industry — is framed around the idea that awareness campaigns can generate lasting effects.

The celebrity-focused awareness campaign model has become the exact opposite of what the center-left-to-left do-gooder crowd wants to see., probably helped greenlight “The Activist.” The same people who turn out to watch the concerts or stream them would definitely tune in to a more dynamic reality show format, right? After all, it’s all for a good cause.

But what they didn’t consider is the way the last year in particular has changed many Americans’ view of activism. The celebrity-focused awareness campaign model has become the exact opposite of what the center-left-to-left do-gooder crowd wants to see.

“This show will be arriving in a moment when real, on-the-ground activists are engaged in some of the most consequential battles imaginable — voting rights, climate change, economic and digital equity, health disparities, police reform, and the future of democracy,” Michele Norris

HayesBrown Locals of a village in ShweBo staged a marching strike to show their strong support to NUGMyanmar & strong opposition to Genocidal Military on Sep 19. JuntaUsesArtilleryWeapons Sep19Coup WhatsHappeningInMyanmar

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