, reserving shopping times in advance, or joining a waitlist at the door. Already, it's been adopted by many specialty grocery stores and restaurants with pop-up markets.
The new tech is free for both operators and consumers. Not only does it help control crowds in a simple, contactless way, but it also provides a safer option for shoppers, especially those at high risk, to get their groceries without waiting in a crowded line. To keep the flow of people moving as efficiently as possible, shoppers can also opt in to receive an alert via text or notification when it’s their turn to shop.
“In essence, we’ve rolled out the same reservation technology that nearly 60,000 restaurants have implemented and more than 31 million monthly diners use and love to retailers small and large,” said Joseph Essas, Chief Technology Officer, OpenTable. “With this, shoppers can reserve a time slot at either their local restaurant that has converted into a storefront or a local grocery store—avoiding long lines and the health risks associated with overcrowded public spaces.
The new program has so far been adopted mostly on the West Coast at restaurants that are now acting as markets, including Belcampo in both Oakland and Santa Monica, Gwen Butcher Shop & Restaurant in Los Angeles, PRAIRIE in San Francisco, and Tesse Restaurant in Los Angeles, as well as The Epicurean Trader, a specialty grocery store in San Francisco.
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