Olympic Ratings Fall Sharply: NBC Says 17 Million Watched Opening Ceremony In U.S.

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NBC sees a drop in Olympic ratings:

Around 17 million Americans tuned into the opening ceremony for the Tokyo Olympics on Friday, according to NBC, a steep dropoff from previous Olympic Games openers, as live TV programs face an across-the-board dip in viewership this year.... [+]NBC’s 17 million figure includes both television and online streaming audiences, and it factors in two different airings of the: a live broadcast early Friday morning and a primetime rebroadcast more than 12 hours later.

That’s a large decrease from previous Olympic Games: The opening ceremony for the 2018 Winter Olympics in PyeongChang drew

 

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