The head of broadcasting at the Tokyo Games wants to banish overly sexualized TV images of female athletes. The shift comes as more female athletes oppose wearing uniforms they believe exploit their sexuality.
TOKYO (AP) — At an Olympics aiming to set the highest level of television standards, the head of broadcasting at the Tokyo Games is trying to banish overly sexualized images of female athletes. “Sport appeal, not sex appeal” is one mantra Olympic officials push in an effort to reach gender equity on the field of play and on screen.
July 26, 2021 GMTKim Bui, of Germany, performs on the vault during the women's artistic gymnastic qualifications at the 2020 Summer Olympics, Sunday, July 25, 2021, in Tokyo. (AP Photo/Gregory Bull)Kim Bui, of Germany, performs on the vault during the women's artistic gymnastic qualifications at the 2020 Summer Olympics, Sunday, July 25, 2021, in Tokyo. (AP Photo/Gregory Bull)
TOKYO (AP) — At an Olympics aiming to set the highest level of television standards, the head of broadcasting at the Tokyo Games is trying to banish overly sexualized images of female athletes.“Sport appeal, not sex appeal” is one mantra Olympic officials push in an effort to reach gender equity on the field of play and on screen.
“You will not see in our coverage some things that we have been seeing in the past, with details and close-up on parts of the body,” Olympic Broadcasting Services chief executive Yiannis Exarchos said Monday.That can be difficult with state-of-the-art technology filming sports — such as beach volleyball, gymnastics, swimming and track — where female athletes’ uniforms can be scant and skimpy. headtopics.com
Gymnasts from Germanyagainst uniforms they believe exploit their sexuality by competing in Tokyo wearing unitards that covered their legs to the ankle.ADVERTISEMENTA stronger protest was made this month away from the Olympics. At a European beach handball event, Norway’s women refused to play in bikini bottoms and instead wanted to wear skin-tight shorts. They were fined for breaking clothing rules.
The International Olympic Committee does not govern those kinds of rules for individual sports, but it does run OBS and controls the broadcast output from Tokyo shown to the world. Read more: The Associated Press »
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Why do they wear these costumes then? The German team didn't? cancelTheTokyoOlympics And the 1's who want to win, even without winning a medal will wear what makes them look good. PERIOD !! Why else would anyone watch womens diving or any other womens sports for that matter if they don't wear revealing sexy uniforms That's what we men want. Unless you're a homo
Good. I need zero assistance in over sexualizing literally everything I see. The focus should’ve always been on athleticism. These athletes deserve respect and they’re old enough to dress themselves. While I wholeheartedly agree, may I counter with mens water polo? That’s the teeniest “uniform” I’ve ever seen.
they'd have a fit if they watched the Grammy's or half these U.S. award shows. Born to be human sexual organ distress on self .. . This caption is wrong. They aren’t exploiting women’s sexuality, they are exploiting women’s bodies and therefore sexualizing them. It’s not the women’s sexuality that are exploited.
Japan is very strict about such things. Trust me, come the next olympics and they'll go back to the gratuitous soft-core porn. 🤷🏻♂️
Tokyo Games organisers report 16 new Games-related COVID-19 cases Tokyo Olympics organisers on Monday reported 16 new Games-related COVID-19 cases, bringing the total number since July 1 to 148. good only 16? that's great news! excellent :) Thank heavens the games are not in Sydney. They would call it off and lock all the athletes in jail
What a great idea! Amazing that no one in international sport has thought of it before now! This gets fucking exhausting. It's the Olympics can we not just watch the sport and enjoy it. Camera angles give me a break 🙄 That’s fine. I’ll continue to salivate over the men in revealing gear. TweetyP61004722 And let’s address the unfairness of a male in women’s weightlifting (NZ) and a male in women’s archery (Canada). Reducing Testosterone for one year (the rule) doesn’t make a male female.
You mean there's a difference between men and women? Who'd of thought it. Long, long overdue! It's not a broadcaster's problem if people's minds are in the gutter. Good. sorry boobahub
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There popular for 2 weeks then fade away, they need all the exposure they can get. Yesterday I watched Olympic women's water polo. They weren't banishing ANYTHING on there. About time! wait!? i thought there were no genders any more. so much to unpack in that policy then do it, no one cares. this is an issue they themselves have created. no one is watching female gymnasts to get their jollies when a simple google search will quench their most deviant desires.
Meanwhile, some of the women’s uniforms are skimpier than ever The head of broadcasting at the Tokyo Games must be a republican at heart.
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