Olaplex’s New Purple Toning Shampoo Seriously Brightened My Brassy Blonde

As someone who has been blonde for decades, I know a thing or two about brassiness. These unwanted warm tones can make blonde look too yellow or even red-orange. Purple shampoo can help neutralize these tones but it can be seriously drying to strands. Enter: Olaplex’s first purple shampoo. No.4P Blonde Enhancer Toning Shampoo, to be exact.

Purple shampoo works by depositing pigments of purple color into the hair to neutralize yellow tones. But not all purple shampoo is created equal. While I’m nothing close to a colorist, I fancy myself a bit of a blonde pro and a purple shampoo connoisseur. Here’s how I used Olaplex’s new version. I washed my hair with my own regular shampoo first. I find this helps get rid of product build-up first. You can totally use Olaplex No. 4 Bond Maintenance Shampoo but you don’t have to. Then, I massaged a quarter-sized amount of No. 4P into my hair, concentrating on where I have the brightest blonde .

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