Ohio State announced a new initiative last week with the goal of helping its athletes land more NIL deals.
Fundamentally, partnerships set up through the corporate ambassador program might not be any different than endorsement deals Ohio State athletes have already landed. While Ohio State will submit profiles of interested athletes to businesses who choose to participate in the program, the companies themselves will decide which athletes they want to work with and how much they will pay those athletes.
Athletes who participate in the corporate ambassador program will also receive professional development education from Ohio State’s Eugene D. Smith Leadership Institute, which also oversees the Bucks Go Pro internship program that places Buckeye athletes in internships with local companies. Hoyt says Ohio State wants to ensure it educates its athletes about how to use their name, image and likeness effectively while also helping them profit financially.
“The moment you feel like you have a handle on it, it changes. And we always want to be a leader in this space and for our athletes to know that we're working for them behind the scenes,” Hoyt said. “And they have to do their part, obviously. But yeah, this won't be the first or last NIL initiative that comes out in the department. I mean, it's a focus, it impacts recruiting, so this is a major priority for our department.
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