Oddly enough, The Weather Channel makes for a pretty great streaming service

The Weather Channel is not trying to win you over by spending big on its version ofnext time it comes up, nor is it interested in NFL games. “Our tentpole is Mother Nature,” says Nora Zimmett, TWC’s chief content officer. “And she’s always delivering weather.”this month. It costs $2.99 a month or $29.99 a year, and it is ... well, it’s The Weather Channel. The app’s main screen is an always-on stream that replicates exactly what you’d see on cable.

This is a surprisingly novel idea in the streaming world, by the way. Most networks have linear TV deals that specify when and where content is allowed to appear; that’s why most shows only stream after they air, and some don’t stream at all. That causes a particularly big problem for news, sports, and other particularly timely content.

From a content perspective, though, The Weather Channel is a surprisingly clever study in how to take a linear-TV channel and make it feel more internet-y. When you open The Weather Channel’s streaming app, you’re dropped right into the linear feed, the same one everyone’s watching all over the country. But the blue ticker at the bottom? That’s personalized to your local weather, a running feed of everything you need to know right now.

Now that streaming services are becoming cable, cable channels are finally giving us what we always wanted, a-la-carte content.

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