Oat milk is everywhere. Here's why

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Sales of oat milk were about $316.4 million in US retail in the year ending on May 29, according to Nielsen. That's still a small market compared to non-dairy milk alternatives overall, but oat milk is up about 1200% percent over the past two years.

In March, Starbucks rolled out the option only to sell out a month later. Silk added oat milk to its line of plant-based milks in April. Oatly had a splashy IPO in May. And a slew of new ad campaigns, with jaunty music and cheeky banter, are vying for shoppers' attention. That's because there's a lot of money at stake for brands selling the increasingly popular dairy alternative. Sales of the item were about $316.

" To meet demand, Oatly has to expand its production capabilities — something it plans to do with money raised from the IPO. The company is in a"transition" period this year, said Guggenheim's Grandet. Eventually, Oatly will overcome the gap and have enough product, he predicts. But in the interim, if grocers or coffee shops are unable to stock their shelves with Oatly's product, they could turn to a competitor.

 

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Misread this as cat milk, which makes total sense.

Ok, but it's not milk nor an alternative, it's just another product that shouldn't be called milk.

In Australia $4 Aussie dollars a Litre for Aussie made Sanitarium So Good Barista Edition compared to Cows milk at $1 a litre.

horrible

Gharman Alshehri - Camry 2001 Saudi Arabia, Riyadh 2001/07/26 😱😱👇👇👇 OldManSA

Soy? Lol, I mean so?

Can you make ice cream out of this ?

You'll be telling your non-binary robotic grandkids about the time you were part of the almond milk uprising.

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